First few Article Sentences
Healthcare consumers have been demanding more information about not only who provides their care, but also what the cost of that care is. Simplifying the complexities of health insurance and helping members understand their coverage was one of the driving forces behind the launch of myRegence.com. Many health insurers have developed online tools for members, but Regence BlueCross BlueShield, an independent Blue Cross and Blue Shield Association licensee, chose not to copy what other insurers provide. Instead, the organization, which serves 2.6 million members across Oregon, Washington, Utah, and Idaho, wanted to exceed member expectations. Regence has done it so well that Forrester Research recognized the efforts, saying they’ve “cracked the transparency code.” In fact, researcher Elizabeth Boehm noted, “Sixty percent of transparency solution users agree that Regence helps them control their health care costs, compared with only 29% of non-tool-users.”